![]() "The ringtone market is the singles market of our time," says Thomas Hesse, president of Sony BMG's global digital-music division." ![]() 5 on the Billboard chart - the ringtone had gone platinum. By the time the album finally debuted in June - at No. ![]() In four months it was downloaded half a million times. The $2.49 song clip, known as a mastertone, was an instant hit. Instead, the label chose a track called "I'm a Hustla" from Cassidy’s new album and turned it into a 25-second sample that could be downloaded as a ringtone. | Network Live's First Multi-Platform Effort With Bon Jovi » AugCan Cell Phones Save the Music Business?īusiness 2.0: : Will mobile music save the music industry or will they find some way to stop it? The article makes the case that ringtones are becoming the new singles market."Looking to build buzz around hip-hop artist Cassidy, Sony BMG shunned CD singles and MTV sneak previews. « Mobile Operators Switch Sponsorship To Music |
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